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Variable data printing

Variable data printing is a type of digital printing which allows the insertion of variable print e.g. text and images into a print run. The variations will typically apply to individual pieces in a print run. The print job itself operates continuously without stopping and is used in applications such as marketing, accounting e.g. invoices and statements and applying customer address labels, etc.

Variable data printing

Variable data printing is slightly more expensive than traditional/non-variable printing, so the extra cost is well worth paying for due to the considerable returns available.

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